“I did not start this business as a profit-making venture…
I decided to use the life that I had been given to start a
business that would benefit society.”
− KOICHI TSUKAMOTO (1920-1998), founder of Wacoal
As a leading lingerie producer, Wacoal has been providing women all over the world with the choicest intimate apparels for more than half a century. Even though it started off by merely selling bra pads in Japan in 1949, Wacoal, today, has become an internationally-acclaimed and trustworthy lingerie brand with an established global network. Further, it is fast becoming the preferred undergarment of women in Malaysia.
Since its creation 60 years ago, the fundamental principle of Wacoal and its expanding associate companies worldwide has been to benefit society by enabling women to enhance their beauty. With the setting up of a Human Science Research Center – the first and one-of-a-kind in the industry – in 1964, a specialised team has been applying the latest science and technology to Wacoal’s products through data collection and analysis centred on women’s body shapes the world over. Quality lingerie that best-fit, enhance or accentuate a woman’s body with great comfort is the benchmark of Wacoal’s products.
Over in Paris, Wacoal stands out in Galeries Lafayette and Le Printemps. Across the Atlantic, Wacoal is the number one seller in Nordstrom, Saks Fifth Avenue and Nieman Marcus, and is touted by some of the region’s most influential women including Oprah Winfrey and Ellen DeGeneres.
Staying true to the core belief of the company, Wacoal is actively involved with various Pink Ribbon campaigns – in accordance with guidelines set out at its headquarters in Japan – in promoting awareness of breast cancer and early detection.
Are you Sensual(a)?
Whether you are a vivacious girl in your teens, a driven young lady aspiring to make your mark or a devoted homemaker, no one understands and provides the inner comfort you need like Sensuala.
In touch with your femininity, there is always a Sensuala that is uniquely you. Fulfilling or breaking away from the everyday, Sensuala accompanies you every step of the way.
The sensual Sensuala is a dedication to all tangible women.